Mainstream media targets to include outlets covering human interest and wellbeing: Outlets to include the likes of The Cut, Vulture, Mashable, Hypebae, HelloGiggles, Cosmopolitan, Men’s Health, Women’s Health, Body+Soul, Slate, Mic, Entertainment Weekly, Glamour, New York Post, NY Daily News, Morning Brew Newsletter, Business Insider.

Stress Awareness Month tie-in: This new edition of The Art of Taking It Easy will pub during April, Stress Awareness Month, a perfect hook for media and table placement.

Trade media outreach achieved reviews of praise in Publisher’s Weekly and Shelf Awareness for the hardcover, and outreach for the paperback will target Kirkus, Library Journal, and ALA Booklist.

Targeted digital advertising with SEO keywords will reach people looking for stress management tips and guidance, as well as fans of the author.

US and Canada marketing and publicity: The author is originally from New York, but spends his life on the road, as a touring comic and public speaker. Most recently, he has spent an extended stretch in Texas, but around pub time will be at his second home in Montreal. He will be able to promote the book at events around the US and in Canada. 

From a psychologist and stand-up comedian comes a practical, yet laugh-out-loud guide to embracing humor to reduce stress and live a happier, fuller life.

Dr. Brian King got a degree in psychology before becoming a world-touring comic and the host of humor therapy seminars attended by more than ten thousand people each year. In this brilliant guide he presents hands-on techniques for managing stress by rewiring our brains to approach potentially difficult situations through a lens of positivity. To do so, Dr. Brian explores what stress is, where it comes from, and what it does to our bodies and brains. He delves deep into how to address everyday stress—as well as anxiety, insecurities, repression, and negativity—and gives insight into resulting ailments such as anxiety disorders, depression, hypertension, obesity, substance abuse disorders, and more. Dr. Brian's techniques are chemical and cost free, and embrace humor, resilience, relaxation, optimism, gratitude, and acceptance. Instead of a dry medical approach to dealing with stress, this unique volume is filled with life-changing tips and instructions presented with humor and a wealth of memorable, smile-inducing anecdotes.