A practical guide to the ethnographic study of online cultures, and beyond

Ethnography and Virtual Worlds is the only book of its kind—a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results.

• Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame
• Draws on research in a range of virtual worlds, including Everquest, Second Life, There.com, and World of Warcraft
• Provides suggestions for dealing with institutional review boards, human subjects protocols, and ethical issues
• Guides the reader through the full trajectory of ethnographic research, from research design to data collection, data analysis, and writing up and publishing research results
• Addresses myths and misunderstandings about ethnographic research, and argues for the scientific value of ethnography
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A practical guide to the ethnographic study of online cultures, and beyond

Ethnography and Virtual Worlds is the only book of its kind—a concise, comprehensive, and practical guide for students, teachers, designers, and scholars interested in using ethnographic methods to study online virtual worlds, including both game and nongame environments. Written by leading ethnographers of virtual worlds, and focusing on the key method of participant observation, the book provides invaluable advice, tips, guidelines, and principles to aid researchers through every stage of a project, from choosing an online fieldsite to writing and publishing the results.

• Provides practical and detailed techniques for ethnographic research customized to reflect the specific issues of online virtual worlds, both game and nongame
• Draws on research in a range of virtual worlds, including Everquest, Second Life, There.com, and World of Warcraft
• Provides suggestions for dealing with institutional review boards, human subjects protocols, and ethical issues
• Guides the reader through the full trajectory of ethnographic research, from research design to data collection, data analysis, and writing up and publishing research results
• Addresses myths and misunderstandings about ethnographic research, and argues for the scientific value of ethnography
• 
  
  
  
  

"In this useful volume, the coauthors, each of whom is an accomplished virtual world ethnographer, pretty much put to rest threshold questions that might be raised about whether virtual worlds and online cultures can be proper objects of anthropological research. . . . The authors provide as much insight and instructive commentary about traditional ethnography as they do about the ethnography of virtual worlds." - Choice

"In this useful volume, the coauthors, each of whom is an accomplished virtual world ethnographer, pretty much put to rest threshold questions that might be raised about whether virtual worlds and online cultures can be proper objects of anthropological research. . . . The authors provide as much insight and instructive commentary about traditional ethnography as they do about the ethnography of virtual worlds." - Choice