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The suggested book has a clear and coherent structure and good coverage of necessary elements in operations strategy. This will enable students to have a thorough understanding of the course in a progressive way. Furthermore, the suggested book contains many interesting cases, which will be welcomed by both students and instructors. I think it is a good idea to write an operations strategy textbook specifically for MBA students as there are no ideal operations strategy textbooks for MBA students in the current market. As MBA teaching is different from UG and MSc students, and the majority of textbooks in the market focus on the operations management for UG and MSc students, the textbook will be in a very good position in market competition. I would like to give my support to publish the suggested book. The two authors are very experienced, and I have read their previous books' - Jingxin Dong, Newcastle University Business School, UK 'The book proposal is based on the work of the well-known authors. The focus is mainly on operations strategy, rather than operations management more generally which makes it more distinctive. This is an important area and one where an update of the current suite of textbooks is needed. This makes the book unique and important. This is likely to be used in MBA, undergraduate and potentially MSc in operations management (as an introduction) or management more generally. Given the focus of the book this is convincing. The book is making a strong case for the application of methodologies. This is very good... Maybe some of the exercises could be left more open to allow for the more experienced students to provide their own context? Teaching notes for the cases - very good. I agree with the authors about the shortcomings of the competitors [Slack presents a less well explained approach to developing an operations strategy; Brown et al Lacks a central theme on what an operations strategy comprises and the methodology to use to develop and implement one]. Overall a very convincing proposal from some very well-known authors in the field' - Christos-Dimitris Tsinopoulos, Durham University Business School, UK 'I have great respect for Terry Hill, which is why I do believe that the book has a great market potential. Just the fact that he is the author will make it fly. Therefore, I think you should accept the proposal. From my perspective, there is a big need for an operations strategy book that is: Simple, short and straightforward, applies to both manufacturing and service organisations and applies to material, people and information processing operations and is applicable for start-ups and entrepreneurial processes. This is where students want do go... Therefore, they do need the understanding of an operations strategy' - Niklas Modig, Stockholm School of Economics, Sweden
This new core textbook, underpinned by rigorous academic research and industry best-practice, offers a practical approach designed to provide students with the tools and techniques required to design and develop an operations strategy. Authored by two of the most well-respected authorities in the field, the book’s clear and accessible content explains how operations strategy can create value for an organisation and positively impact on business performance. Case studies with international relevance and which draw on examples from a wide range of industry sectors help students to link theory and practice, develop analytical and problem-solving skills, and gain an understanding of operations strategy in the real world. This textbook caters primarily for MBA students studying modules in Operations Strategy or Operations Management, and is also suited to postgraduate students studying Operations Strategy on specialist courses such as Operations and Supply Chain Management or Logistics and Operations Management. In addition, this is an important text for final year level undergraduate students studying Operations Strategy or Strategic Operations Management.
The suggested book has a clear and coherent structure and good coverage of necessary elements in operations strategy. This will enable students to have a thorough understanding of the course in a progressive way. Furthermore, the suggested book contains many interesting cases, which will be welcomed by both students and instructors. I think it is a good idea to write an operations strategy textbook specifically for MBA students as there are no ideal operations strategy textbooks for MBA students in the current market. As MBA teaching is different from UG and MSc students, and the majority of textbooks in the market focus on the operations management for UG and MSc students, the textbook will be in a very good position in market competition. I would like to give my support to publish the suggested book. The two authors are very experienced, and I have read their previous books' - Jingxin Dong, Newcastle University Business School, UK 'The book proposal is based on the work of the well-known authors. The focus is mainly on operations strategy, rather than operations management more generally which makes it more distinctive. This is an important area and one where an update of the current suite of textbooks is needed. This makes the book unique and important. This is likely to be used in MBA, undergraduate and potentially MSc in operations management (as an introduction) or management more generally. Given the focus of the book this is convincing. The book is making a strong case for the application of methodologies. This is very good... Maybe some of the exercises could be left more open to allow for the more experienced students to provide their own context? Teaching notes for the cases - very good. I agree with the authors about the shortcomings of the competitors [Slack presents a less well explained approach to developing an operations strategy; Brown et al Lacks a central theme on what an operations strategy comprises and the methodology to use to develop and implement one]. Overall a very convincing proposal from some very well-known authors in the field' - Christos-Dimitris Tsinopoulos, Durham University Business School, UK 'I have great respect for Terry Hill, which is why I do believe that the book has a great market potential. Just the fact that he is the author will make it fly. Therefore, I think you should accept the proposal. From my perspective, there is a big need for an operations strategy book that is: Simple, short and straightforward, applies to both manufacturing and service organisations and applies to material, people and information processing operations and is applicable for start-ups and entrepreneurial processes. This is where students want do go... Therefore, they do need the understanding of an operations strategy' - Niklas Modig, Stockholm School of Economics, Sweden
This new core textbook, underpinned by rigorous academic research and industry best-practice, offers a practical approach designed to provide students with the tools and techniques required to design and develop an operations strategy. Authored by two of the most well-respected authorities in the field, the book’s clear and accessible content explains how operations strategy can create value for an organisation and positively impact on business performance. Case studies with international relevance and which draw on examples from a wide range of industry sectors help students to link theory and practice, develop analytical and problem-solving skills, and gain an understanding of operations strategy in the real world. This textbook caters primarily for MBA students studying modules in Operations Strategy or Operations Management, and is also suited to postgraduate students studying Operations Strategy on specialist courses such as Operations and Supply Chain Management or Logistics and Operations Management. In addition, this is an important text for final year level undergraduate students studying Operations Strategy or Strategic Operations Management.