Nudge: Improving Decisions About Health, Wealth and Happiness
Паперова книга | Код товару 236105
Автор
Річард Талер, Кесс Санстейн
Видавництво
Penguin
Мова
Англійська
Рік видання
2009
Кількість сторінок
320 с.
Формат
129x198x18 мм
Палітурка
М'яка
ISBN
9780141040011

Усе про книжку Nudge: Improving Decisions About Health, Wealth and Happiness

'Probably the most influential popular science book ever written' - BBC Radio 4

'Nudge has changed the world. You may not realise it, but as a result of its findings you're likely to live longer, retire richer and maybe even save other people's lives' - The Times

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that has changed the way we think about decision-making

Nudge is about choices - how we make them and how we can make better ones. Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples and original research, the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

'How often do you read a book that is both important and amusing, both practical and deep? ... A must-read for anyone who wants to see both our minds and our society working better' Daniel Kahneman, author of Thinking, Fast and Slow

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D. Levitt, co-author of Freakonomics

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Характеристики
Автор
Річард Талер, Кесс Санстейн
Видавництво
Penguin
Мова
Англійська
Рік видання
2009
Кількість сторінок
320 с.
Формат
129x198x18 мм
Палітурка
М'яка
ISBN
9780141040011
Рецензії
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Nudge: Improving Decisions About Health, Wealth and Happiness
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Характеристики Nudge: Improving Decisions About Health, Wealth and Happiness
Автор
Річард Талер, Кесс Санстейн
Видавництво
Penguin
Мова
Англійська
Рік видання
2009
Кількість сторінок
320 с.
Формат
129x198x18 мм
Палітурка
М'яка
ISBN
9780141040011
Вага
236 гр.
Тип
Паперова