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Charles-Edouard Bouée is President of Roland Berger Strategy Consultants, Asia, and has worked on worldwide strategy and management projects. Bouée is an economic adviser to the French Government, a member of the European Chamber of Commerce in China and makes frequent media appearances. He is the author of the book China's Management Revolution: Spirit, Land, Energy.
What can managers in today's uncertain, unimaginably complex world learn from President Obama's military doctrine and Chinese management style?
Charles-Edouard Bouée proposes the adoption of "light footprint" management - comparable to President Barack Obama's military doctrine and similar to the recent emergence of vision and tactics over strategy in Chinese management. Bouée argues that this shift in approach blazes a trail that Western companies will be obliged to follow, and explains how conventional management methodologies, techniques and tools can be adapted to the conditions of an increasingly ambiguous and apparently unmanageable world. Light Footprint Management sets out a road-map for the transformation of companies into adaptable, post-strategic business organisations.
From Chinese history to cyberwarfare and the use of drones, all the way to the learnings of Apple resurgence, Charles-Edouard Bouee takes us on a fascinating whirlwind tour of turning points in business and geopolitics. From his unique ability to draw parallels and establish connections, Charles-Edouard Bouee defines a new innovative management philosophy adapted to a new world order of volatility and uncertainty.