* Focused national media campaign to accompany launch. * Online marketing campaign to build buzz. Marketing and Sales Plans - Cover reveal across Instagram, blogs and TikTok including introductory video release to email community from author and translator pushing for pre-orders - Re-targeting ads to persons who purchase Men Don't cry in 2021 to let them know about new title and push for a pre-order - Website banner hero-ing with offer of signed copy by author and translator for all re-orders, done via bookplates for ease Marketing - Seed early proofs to key voices for blurbbing - this includes press which will be handled by PR. Aim for Publishers Spotlight, LitHub, Kirkus etc - Partner with Arab Lit quarterly for launch event - panel style on translating from the French to English with focus on Arab/African texts - Go direct to bookshops with a mix of gifting and netgalley offers to encourage stocking and feature in the social, email and in-store messaging - Push for excerpt buy in from key publications: Granta, Lagos Review of Books, Doek Lit, Brittle Paper etc. Video - Conversation between translators filmed and released especially for our Youtube channel, advertised as a premier and sold as a collective watch event - pushed through organic and paid.

'Papa, why do you dance when you walk?' When Aden's 8-year-old daughter asks him this one morning in Paris, he is taken aback. The question is innocent, but the answer is not so simple. Unable to resist Bea's inquisitive spirit, he moves silkily between memories of his childhood: from his silent, mysterious mother and the shanty roofs of his neighbourhood to the malicious attack that changed his life forever and the ensuing struggle that made him a man. Anchoring his memories is a Djibouti on the cusp of independence; a land of shifting deserts and immense heat, French-from-France ex-pats, and one lonely and sick boy finding solace in books. Why Do You Dance When You Walk is a poignant and timeless story of the complexity of family, the value of poetry and freedom, and the ripple effect of the traumas that stalk our movement.