National print, radio, and online campaign Targeted bookseller mailing In-person and virtual events in Florida, New York City, and the Midwest Extensive pitching for festivals Promotion at AWP and Winter Institute Advertising in Rumpus, Lit Hub, and others Promotion on Coffee House Press e-newsletter, website, and social media channels Giveaways on Twitter, Instagram, and Goodreads

Seventeen stories traverse borderlines, mythic and real, in the lives of Filipino and Filipino American women and their ancestors.

Moving from small Philippine villages of the past to the hurricane-beaten coast of near-future Florida, When the Hibiscus Falls examines the triumphs and sorrows that connect generations of women. Daughters, sisters, mothers, aunties, cousins, and lolas commune with their ancestors and their descendants, mourning what is lost when an older generation dies, celebrating what is gained when we safeguard their legacy for those who come after us. Featuring figures familiar from M. Evelina Galang’s other acclaimed and richly imagined novels and stories, When the Hibiscus Falls dwells within the complexity of family, community, and Filipino American identity. Each story is an offering, a bloom that unfurls its petals and holds space in the sun.