Monthly communication to email list of 1K+ subscribers (audience majority is women and bariatric patients)
Weekly social media posts via Instagram (42K+ followers)
Continue local morning news presence
National speaking engagements (audience range 2500-6K)
Submit to all major industry reviewers
Target local media, including: LA Times, LA MOM Magazine, Huffington Post, KHTS Radio
Target genre-specific media, including: Fox LA and Good Day LA
If you’re morbidly obese, you are not alone.
When Food is Your Frenemy helps those who are morbidly obese or who struggle with self-image make the necessary changes to live full and healthy lives. Jacob F. Bustos himself was morbidly obese and had to accept the harsh reality that he needed to make a change. He realized that the relationship he had with food was a love/hate relationship. While the bariatric process he underwent was a life-saving procedure, his battle with self-image continued. In 2015, Jacob also underwent a traumatic skin removal surgery that nearly ended his life. During this event, he had a very personal experience with his Maker that affirmed his mission to feed people with healthier options. When Food is Your Frenemy is a life story for those who are struggling to know the real battle that not only Jacob faces, but almost everyone does at some point with food being such a big part of all of our lives. When Food is Your Frenemy is also a cookbook to promote healthy eating with recipes that are not only healthy, but really transform ordinary foods into healthier versions.
