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Jonah Sachs is founder of the ethical brand and innovation consultancy Free Range Studios. His work has been awarded ‘best of’ honours at three separate SXSW Festivals, earned him a Webby award and been viewed tens of millions of times on YouTube. Fast Company has named Sachs one of the fifty innovators offering hope for the planet.
In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers.
‘An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.’ Adam Grant, author of Originals
‘Fascinating . . . Sachs has practical tools for success.’ Forbes
‘A must-read for anyone facing a changing world.’ Jonah Berger, author of Contagious