Книга Tourism and Hospitality Management in Practice: A Case Study Collection

Серія книг: International Cases in Business and Management.
Код товару: 20083128

Книга Tourism and Hospitality Management in Practice: A Case Study Collection

Серія книг: International Cases in Business and Management.
Код товару: 20083128
Формат
Мова книги
Видавництво
Рік видання
Опис книги

Tourism and Hospitality Management in Practice: A Case Study Collection is a collection of real-world business cases with a particular focus on small- and medium-sized enterprises (SMEs) in different countries from around the world. Fifteen compact cases capture a variety of business situations that present decisions, opportunities, or challenges. Organized into four parts, the cases reflect the various impacts of changing external conditions and internal factors in tourism and hospitality SMEs.

Each case tells the story of a particular business situation and context, and the student takes on the role of the decision maker. All cases include a synopsis, discussion questions, a learning activity, references, and further reading. An introductory chapter written specifically for students offers advice on what to expect from learning with a case, as well as hints on how to approach a case analysis. The cases offer multiple opportunities to connect tourism and hospitality knowledge and theory to practice, with a particular emphasis on analytical skill development, problem-solving, and alternative generation.

This case collection is suitable for undergraduate and graduate courses in tourism, hospitality management, and business, as well as for professional development programs.

For instructors who teach with the cases, there are teaching notes, comprising comprehensive teaching plans and resources, learning activities, reflective questions, additional readings, and external resources, all available online.

Характеристики
Видавництво
Кількість сторінок
170
Рік видання
2023
Відгуки
Виникли запитання? 0-800-335-425
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