The Umami Strategy. Stand Out by Mixing Business with Experience Design
Паперова книга | Код товару 1274404
Автор
Ага Шостек
Видавництво
Bis Publishers
Мова
Англійська
Рік видання
2021
Кількість сторінок
240
Ілюстрації
Немає ілюстрацій
Формат
175х230 мм
Палітурка
М'яка

Усе про книжку The Umami Strategy. Stand Out by Mixing Business with Experience Design

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szostek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food.

How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories.

Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

Характеристики
Автор
Ага Шостек
Видавництво
Bis Publishers
Мова
Англійська
Рік видання
2021
Кількість сторінок
240
Ілюстрації
Немає ілюстрацій
Формат
175х230 мм
Палітурка
М'яка
Купити - The Umami Strategy. Stand Out by Mixing Business with Experience Design
The Umami Strategy. Stand Out by Mixing Business with Experience Design
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Характеристики The Umami Strategy. Stand Out by Mixing Business with Experience Design
Автор
Ага Шостек
Видавництво
Bis Publishers
Мова
Англійська
Рік видання
2021
Кількість сторінок
240
Ілюстрації
Немає ілюстрацій
Формат
175х230 мм
Палітурка
М'яка
ISBN
9789063695798
Вага
635 гр.
Тип
Паперова