The Tipping Point

Малкольм Гладуелл
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The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point' is being reissued with a new cover alongside other classic titles from the Abacus list in our 40th Anniversary year.

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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От издателя:

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point' is being reissued with a new cover alongside other classic titles from the Abacus list in our 40th Anniversary year.

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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