Galleys available for booksellers, press, media and influencers - both digital and physical. Broad campaign for coverage in newspapers and magazines in the UK and USA such as The Guardian and Washington Post. Targeted campaign for coverage in relevant publications and online outlets: Breathe Magazine, Calm Magazine, InStyle, Womankind, NB Magazine, Bookanista and Strong Words Magazine. Targeted promotion in Florida where Chloe Lane wrote The Swimmers while completing an MFA. She is supported by authors David Leavitt and Jill Ciment who both live in Florida. Entry into relevant awards including Women's Prize for Fiction, Comedy Women in Print. Campaign across social media including Facebook, Twitter, Instagram and blogs. Working with influencers to promote, hosting giveaways and sharing reviews. Audiobook planned. Will include book club questions and an author Q&A. Promotion through author website (chloevlane.com), Gallic Books website (belgraviabooks.com), and newsletters.

Longlisted for the Jann Medlicott Acorn Prize for Fiction at the Ockham New Zealand Book Awards 2021 The outcast in a family of former competitive swimmers must prepare for the end of her mother's life in this sharp, sparkling debut from a bold New Zealand talent. When an affair ends badly and takes her career down with it, 26-year-old Erin leaves Auckland to spend the holiday weekend with her aunt, uncle, and terminally ill mother at their suburban family home. On arrival she learns that her mother has decided to take matters into her own hands and end her life - the following Tuesday. Tasked with fulfilling her mother's final wishes, Erin can only do her imperfect best to navigate difficult feelings, an eccentric neighbourhood, and her complicated family of former competitive swimmers. She must summon the strength she would normally find in the water as she prepares for the loss of the fiery, independent woman who raised her alone, and one last swim together in the cold New Zealand Sea.