In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through?

Jeetendr shows why successful images today — the most famous being Kim Kardashian — are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.

From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, «The Kim Kardashian Principle» reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

«The Kim Kardashian Principle» by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive — and how to make sure yours is one of them.