• Promotion will be handled by a hired publicist
• Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
• Dedicated Book Website to serve as primary landing page for promoting the book (1. Includes book purchase options, author information, and free resources. 2. Bonus content not included in the book and 3. Guide for implementing concepts from the book)
• Author hosts and will promote book to AttractionPros Podcast which has approximately 300-500 downloads per week
• Leverage well-managed social media accounts to promote the book to an engaged following (LinkedIn: 4K followers, Twitter: 4K followers)
• Speak at various conferences, primarily in the attractions and family entertainment industries
• Develop educational sessions covering core book concepts
• Encourage audience to access free online resources to enter the top of the funnel
• Tease the book months in advance to generate awareness and demand
• Drip-feed more information as the release date approaches
• Offer exclusive access to highly interested individuals before the release
• Leverage initial demand to drive further interest and sales
• Encourage readers to share on social media for social proof and increased demand
• Aim for immediate purchases and continual sales growth after release
• Residual effects include long-term sales, increased demand for consulting and training opportunities

When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Mentality.

Guest experience expert Josh Liebman’s The Hospitality Mentality is a framework that leverages a company’s greatest asset—its people—and enables all staff members, especially those on the front line, with tools to enhance the guest experience in powerful ways, creating a strong desire to return and share their experience with others.

Business leaders will gain inspiration to take their service standard to the next level, knowing that this is an area that cannot plateau.  Readers will be motivated to go above and beyond guests’ expectations through creating hyper-personalized experiences, amplifying enthusiasm, anticipating needs, and crafting superior “wow” moments that solidify memories that take satisfaction to the next level. By maximizing the benefit of guest feedback and directly addressing complaints, service providers can strengthen their relationship with their guests, ultimately leading to business/brand loyalty.

The impact of The Hospitality Mentality is more than a warm, fuzzy feeling—it will drive a business forward.