Adapting the lessons gleaned from over two decades in government intelligence, Philip Mudd has created a necessary guide to how we approach complex and high-stakes decisions. Filled with logical yet counter-intuitive answers to both ordinary and extraordinary problems—whether it is deciding which university to attend or how to pivot a failing business model—Mudd’s "HEAD" (High Efficiency Analytic Decision Making) methodology exposes the dangers of searching for a quick solution and why it is so vital to ask the right questions first. It is a revolutionary and business-friendly new technique, one that has the potential to change the way we live and work.