Presents a clear 8-step method - gives readers the processes, tools, models and techniques to create and execute an effective strategy for their own business Includes a review of key strategy models - providing an invaluable reference guide to some of the best-known and most powerful strategy frameworks The strategic framework is brought to life by the case study of a global business. We follow the company through each step of the process, to see close-up how the relevant issues play out in practice

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future. Unfortunately, it often doesn't generate the required results. This book presents a new 8-step process for creating a strategy that really delivers. For each step, the book describes the key parts of the process, shows how to avoid the potential pitfalls, and points to the most useful strategic models and frameworks. Readers can see the process in action by following the intriguing case study that unfolds throughout the book. One of the critical determinants of strategic success is to see strategy not just as planning but as a process that involves dialogues with multiple stakeholders, both within and outside the company. This concept is integrated into every phase of the 8-step approach and is at the heart of its effectiveness in creating strategy that delivers in practice.

"Will serve useful for those seeking a quick reminder or those looking for a complete strategy overhaul." - Internal Auditing