The ten personas your innovators can adopt and harness to boost creativity from the bestselling author and ex-general manager of IDEO

Innovation is the lifeblood of every company - the fuel that keeps an organisation going in a tough marketplace. But by its very nature it's hard to plan for, quantify and coach. In The Ten Faces of Innovation Tom Kelley explains how to do it. Kelley, author of bestselling The Art of Innovation, reveals the strategies that his world-famous design firm IDEO uses to foster original thinking and overcome naysayers who stifle creativity. For Kelley, innovation is all about individuals and teams. He identifies ten key roles developed by IDEO that anyone can adopt in order to innovate in different situations. Ranging from 'the anthropologist' and 'the hurdler' to 'the experience architect' and 'the cross-pollinator', they are all illustrated with real corporate examples and will help you transform the way you work, and show those around you how to do the same. The result is a brilliant and applicable guide to fostering creativity and creating a culture of innovation in any workplace.

"The book's detailed, often quirky examples will inspire." - Harvard Business Review

"This book delivers some tasty morsels to managers hungry to boost their companies' level of innovation. Funny, insightful, and chock-full of surprising examples." - Businessweek

"Essential reading for every single person in your organisation - even the CEO ... Each page contains a nugget that's worth the price of the entire book." - Purple Cow

"Kelley throws off innovation as lesser men throw off dandruff ..." - Guardian

"Studded with inspirational examples of companies and individuals who have taken innovative paths to success and profit ... if the future is innovation, Kelley's new publication is the roadmap. - Book of the Week" - Creative Match.com

"Breezy and well written ... Aspiring business innovators and fans of The Art of Innovation may find further inspiration in this handbook." - Publishers Weekly