Book tour events across 5+ cities including New York, Nashville, Charlottesville, Birmingham & Atlanta.
The author is working with her own marketing team to promote this book across all platforms and especially via social media, where it will be pushed by key influencers in the health, wellness, and cooking communities.
Featured in Southern Living, February 2020
Targeted review copy mailing and pitching to national epicurean magazines, including Bon Appetit (circ. 1,520,000), Cooking Light (circ. 1,800,000), Food & Wine (circ. 800,000) Fine Cooking (circ. 250,000), Vegetarian Times (circ. 155,000), Saveur (circ. 150,000), Food Network Magazine (circ. 1,750,000), and Every Day with Rachel Ray (circ. 1,720,000)
Targeted review copy mailing to national lifestyle magazines, including Organic Life, Naturally, Eating Well , Real Simple, (circ. 2,000,000), Martha Stewart Living (circ. 2,100,000 ), Country Living (circ. 1,620,000), Southern Living (circ. 2,800,000), and Garden & Gun (circ. 250,000).
Targeted review copy mailing to Healthy Living magazines, including Health (circ. 1,368,000), Paleo (circ. 100,000), Better Nutrition (circ. 200,000), Oxygen (circ. 300,000), Naturally Savvy (circ. 100,000), Clean Eating (circ. 225,000), and VegNews (circ. 240,000)
Targeted review copy mailing and pitching to Women’s magazines, including Self (circ. 1,495,000), Women?s Health (circ.1,540,000), Shape (circ. 1,630,000), Redbook (circ. 2,200,000 ), Marie Claire (circ.), Good Housekeeping (circ.4,300,000), Better Homes & Gardens (circ. 7,600,000), Woman's Day (circ. 3,300,000) Family Circle (circ. 4,100,000), Glamour (circ. 2,300,000), and Cosmopolitan (circ. 3,000,000).
Trade ad campaign in Publishers Weekly
Large pre-sales promotion and ongoing promotion to the author’s 70,000 Instagram followers
Social media promotion through LLBalanced Facebook, Twitter, Instagram, LinkedIn, and Pinterest accounts.
Featuring recipes drawn from familiar classic dishes and new favorites, Laura Lea’s new book, Simply Laura Lea, offers delicious home-cooked food without sacrificing healthy eating.
In Simply Laura Lea the author of The Laura Lea Balanced Cookbook and creator of LLBalanced.com offers a collection of over 130 delicious, balanced, and healthy recipes based on the food she eats every day. Unlike diets that prescribe food restrictions that are neither attainable nor desirable on a long-terms basis, Laura Lea promotes an attainable approach to cooking and eating healthy for life. All of the recipes collected here follow the LL Balanced Approach to Food:
Focus on whole, fresh foods that make you feel great.Ditch any preconceived idea of what you should eat, and list to your body; it is your best wellness guru.Indulge in moderation, and occasionally, not in moderation!Have fun and don’t take yourself, or your food, too seriously. Enjoy food in a relaxed atmosphere and in the company of dear ones.Above all, practice self-love and patience in the kitchen. It will translate to the rest of your life.
In Simply Laura Lea, you’ll find familiar dishes that can be cooked in 30 minutes or less. And with ingredient lists comprised of a limited number of easy-to-find items, recipes are approachable and easy-to-follow for new or seasoned home cooks. As Laura Lea likes to say: "No diet, no dogma, just great healthy food."
