"Sneak peek" appearance at 2016 Winter Institute, w/ samples in galley room National review copy mailing = 500+ copies to US media / bloggers / influencers Heavy focus on NPR / TV broadcast media; pitching as perfect Christmas story that satisfies low-, middle-, and high-brow tastes Seth-designed posters for distribution to bookstores Promotion targeting niche markets (Seth collectors, comic stores, gift stores) Specially designed, narrow loader for register display

"This book is amazing." Halloween might seem like the spookiest time of year, but Charles Dickens felt otherwise. He was among the many authors who set their scariest stories during the dim and shivering days of--yes, Christmas. First published in 1866 for a special yuletide issue of All the Year Round, Dickens' "The Signalman" has since fallen into obscurity. An eerie story of isolation, dread, and supernatural visitation, this book is a small treasure, meant to be read aloud on a cold, dark winter night.