- Galleys/e-galleys to national media outlets, trade publications, audience-focused websites and reviewers, selected booksellers, literary magazines and bloggers, especially those focusing on works in translation, such as Conversational Reading, Literary Saloon, This Space, Three Percent, Translationista, Center for the Art of Translation, Words without Borders, Translator’s Home Companion, and more.
- Galleys/e-galleys also sent to AV Club, Book Forum, Book Riot, Booklist, BookPage, Choice Book Reviews, Foreword, Library Journal, Lithub, Longitude, Midwest Book Review, Panels, Paste, Portland Book Review, Publishers Weekly, Rain Taxi, San Francisco Book Review, SF Chronicle, Shelf Awareness, The Common Magazine, The Guardian, The LA Review of Books, The New York Journal of Books, The New Yorker, The New York Times, The Wall Street Journal, The Washington Post, and more.
- Digital galleys on Edelweiss
- Special outreach for reviews and interviews with the translator to English-language Japanese media including NHK, The Japan Times, The Asahi Shimbun, Japan Today and more.
- Spcecial outreach to literature publications and journals such as The American Literary Review, Chicago Review, Lit Hub, New York Journal of Books, The Literary Review, World Literature Review, and more.
- Academic outreach to Japanese studies and Literature departments.
- Social media marketing with excerpts from the book on Facebook, Twitter, Pinterest, Instagram, Tumblr, Reddit and target audience focused forums.
Oh, Tama! describes the haphazard lives of Natsuyuki Kanemitsu and his loosely connected circle of dysfunctional acquaintances and family. Natsuyuki is prevailed upon by his friend Alexandre, an occasional porn-film actor, to adopt the very pregnant cat Tama, who gives birth and remains throughout the novel as a silent observer of her human hosts. Further complications arise surrounding the mystery of who the father of Alexandre's sister Tsuneko's unborn child is, with Tsuneko (a bar owner) happy to collect money from anyone who may be responsible. One of these possible dads turns out to be Natsuyuki's half-brother, abandoned and forgotten long ago as easily as Tama has parted with her kittens. A "fast and comedic novel," Oh, Tama! plays out against a backdrop of cramped apartments and cheap food and drink where everyone seems to have an opinion on film, photography, and fashionable French art theory. It is part of the author's esteemed series of "Mejiro" novels, named after the northwest area of Tokyo that so richly informs their urbanity and outlook.
