Method and process are important in business analysis, but knowing how to use them is even more so. Business analysts can increase effectiveness most by developing soft skills. You will find that these skills are transferable across project types and industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even better leader.

"‘Effective programmes of change are underpinned by behavioural competencies, many of which can be developed with the help of this book, written by an experienced practitioner.’" - board director at Centre for Change Management, lead author of ‘Managing Successful Programmes’, MD

"‘At Hudson, we recognise that successful outcomes are underpinned by effective behaviours and skills which, in turn, are developed from leveraging the right mindset for the right context. This approach, tailored to the BA context, will help you to develop yours.’" - Talent Solutions Director for Technology, Change & Digital Transformation

"‘At PMI we are keen for the BA and PM to work better together, and have products in both of these areas. This book demonstrates the NLP approach and toolset for developing effective behaviours for realising benefits from change management. We are pleased to endorse it.’" - President

"‘Peter is an impressive coach with an extensive professional experience. His long experience as an NLP practitioner allows him to initiate amazing transformational experience.’" - CIO

"‘In order to work in an agile environment, the modern BA needs to develop a corresponding agile mind-set and behaviours.’" - author of Agile Project Management in Government

"'Businesses are made of people. Peter Parkes combines his extensive knowledge of NLP and the world of business to bring you an essential toolkit.’" - NLP Master Trainer & MD

"‘Peter Parkes, one of our associates, showed that NLP can provide a structured approach (dare I say, a method) to inter-personal and intra-personal techniques in a way that process and task oriented people can relate to and apply.’" - lead author of PRINCE2 (2009 refresh) and partner