Companies need to switch their focus to selling need fulfilment, satisfaction, or experiences. In other words, selling integrated solutions or product-services. In a losing battle to compete purely on price with emerging and low-cost economies such as China, product-services can mean new business for old Europe.

Explores the business drivers for embarking on product-service development and its relation with sustainability and competitiveness. This book reviews toolkits and approaches, selects best practice, analyzes gaps, examines what opportunities there are in a variety of key areas and translates the lessons into suggested approaches for companies.