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From the first woman editor of The New York Times, the definitive in-the-room account of the battle between prestige journalism and upstart digital mavericks for control of the truth.Drawing on revelatory access, Abramson takes us behind the scenes at four media titans during the most volatile years in news history. Two are maverick upstarts: BuzzFeed, the brain-child of virtuoso clickbait scientist Jonah Perretti, and VICE, led by the booze-fuelled anarcho-hipster Shane Smith. Their viral technology and disregard for the long-established standards of news journalism allow them to build game-changing billion-dollar businesses out of the millennial taste for puppies and nudity.
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Merchants of Truth
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