* National media relations campaign to women’s and consumer magazines * Digital publicity campaign * Direct marketing to top horse shows in US and Canada: discounts on books via gift bags for show riders, book marks, going in person and spreading the word * Advertising in horse magazines (Riding, Sidelines, The Chronicle of the Horse) and online horse websites (USEF, USHJA) *Promotion to readers and animal enthusiasts via social media * Book tour including Seattle Area, Portland, San Francisco Bay Area, San Diego Area • Provide alternative marketing, content strategy, social media and grass-roots publicity strategies to supplement promotion of the book. • Leverage a targeted audience of avid readers of equestrian, sports, contemporary women, and coming of age fiction. We will reach out to fans of similar authors such as Sara Gruen and Nicholas Evans and comparative equestrian titles such as The Yonahlossee Riding Camp for Girls, Circling the Sun, Catch Rider, and House Broken. • Reach out to a mix of equestrian, women’s interest, and family media, encouraging coverage in the form of reviews, contributed posts and author Q&As, sparking interest and conversation around the book. • Leverage PR and marketing to position Anne as an emerging debut author, and Learning to Fall as a contemporary women’s fiction must-read for fall 2016.

Brynn honors her passion for horses by studying at the toughest veterinary program in the country. Months from graduating, tragedy strikes—tragedy for which she can’t help but feel responsible. Brynn feels suffocated by the weight of her father’s legacy and his dusty hopes for horse show jumping success. When Brynn’s frenetic efforts to dig the family business out of debt fail, she’s down to one desperate hope. Enter Jason Lander, who understands what it’s like to walk away from the ring. The onetime champion agrees to train Brynn, and her horse Jett, for an all-or-nothing run at the prestigious Million Dollar Gold Cup. But going all the way means doing it his way, which has Brynn questioning her decisions, her loyalties, and her growing feelings for Jason—complicating her relationship with her lover. Set in Northern California against a stunning backdrop of coastal hills and valleys, Learning to Fall is about discovering how to let go—and how to hang on with your heart. Fans of Seabiscuit and The Horse Whisperer will love this beautifully written debut; one they’re bound to add to their shelf of favorites.