'Innovation Reinvented is well positioned to become a classic 'must read' in the field. This wonderfully insightful book strikes an immediate chord with the most pressing challenges of our time - creating employment, stimulating economic growth, and preparing new opportunities for future generations - and illustrates how such macro-level results can be achieved through micro-level business innovation. Unlike other books, Innovation Reinvented offers both rich empirical evidence gleaned from a wide variety of sources and practical guidance on how these findings will affect business and policy. Engagingly describing the actual processes of innovation that drive growth in a manner that can be grasped immediately by any reader, this book will benefit business leaders, academics, policymakers, students, researchers, and consultants.' -- Mike Hobday, Head of Research and Knowledge Transfer, Brighton Business School and Head of the Centre for Research in Innovation Management, University of Brighton

Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel C t demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation.