Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.

'A must-read' MARK MANSON

'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' MATT HAIG

'Does exactly as it promises. Amazing' CHRIS EVANS

'A guide to staying focused in an age of constant distraction' GUARDIAN

'Eyal argues with impeccable logic' THE TIMES

'Masses of really useful arsenal and some very interesting studies about how to be less distracted in the world' PANDORA SYKES

'Now there's a way we can regain our ability to focus' RED

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We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done.

Why does it feel like we're distracting our lives away?

In Indistractable, behavioural designer Nir Eyal shows what life could look like if you followed through on your intentions. Instead of suggesting a digital detox, Eyal reveals the hidden psychology driving you to distraction, and teaches you how to make pacts with yourself to keep your brain on track. Indistractable is a guide to making decisions and seeing them through.

Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want.

Indistractable zeroes in on one of the biggest challenges of our time: managing our attention. Nir Eyal provides the most practical and realistic approach yet to balancing technology with well-being

Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life

Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Your brain (not to mention your spouse, your kids, and your friends) will thank you for reading it

The best guide I've read for reclaiming our attention, our focus and our lives

This book is essential reading for anyone who wants to preserve islands of focused attention - and good personal relationships - at a time when digital devices pull us away from our priorities and our loved ones. I'm putting many of Eyal's ideas into practice

In a world filled with noise, Indistractable provides a framework that will deliver the focus you need to get results

This book has done more to change the way I see the world than anything I've read in the past several years

Being indistractable is the essential skill for our time. Skip this book at your peril. My advice is this: Read it. Live it. Repeat

Now there's a way we can regain our ability to focus. It's been created by behavioural designer Nir Eyal, and he should know: in a former life, he designed some of the techniques that Silicon Valley companies use to make addictive products. And he's spent five years fine-tuning the concentration strategies that can make you more productive

As a lifelong procrastinator, I'm painfully aware of how much productivity-related advice there is out there and how little of it is actually helpful. Indistractable is an exception

This book is full of insights, stories, cutting-edge research and - most helpful - concrete, manageable strategies for becoming indistractable

I can think of no more important skill than focus and no better teacher than Nir Eyal. Being Indistractable is the skill of the century

Indistractable will help you make the most of your time and find peace and productivity in an increasingly distracting world

Indistractable puts humans back where we belong when it comes to distraction: in the cockpit of our own lives

I really enjoyed Indistractable by Nir Eyal, who is the man who wrote Hooked in 2014, a book about how big tech got us hooked on our devices, which was huge at the time. He claims, controversially, tech addiction is not a thing. You get masses of really useful arsenal and some very interesting studies about how to be less distracted in this world

Dive head-first into this book. Indistractable is a fascinating, visual and profoundly helpful guide to overcoming distraction. The deeper you dig into this book, the more productive you'll become

Indistractable is filled with both wisdom and humour. This is a valuable read for anyone navigating our modern world

In the future, there will be two kinds of people in the world. Those who read and apply the principles in Indistractable and those who wish they had read it sooner

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will

The book everyone in Silicon Valley is talking about