Marketing activities held by Publisher Spotlight:

Publicity

• Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ, Booklist, Kirkus, Shelf Awareness, Horn Book)
• Mail to long and short lead media contacts
• Pitch reviews and interviews to appropriate blogs and websites
• Marketing and promotion
• Send checklist for online journals, influencers, bloggers, review centers

Digital

• Social media content, where appropriate: Twitter, Instagram, Facebook, Pinterest, TikTok
• Include in themed Pinterest boards
• School and library marketing

Conferences

• TLA, NSTA, ALA (and other shows, as appropriate)
• Presentations to library selector groups in Chicago, New York, Boston, Washington D.C.

Teachers' materials downloadable on website

Planned ETA Jackson: July 11th, 2022

A picture book telling a story of a grandpa wearing pink trousers. Why is he doing that? Is he crazy? Or a hero? Sometimes quiet heroism can be more effective than a thousand grand gestures.

The grandfather of our story isn’t like other grandparents. He wears pink trousers! And that’s not all that’s strange about him. People say that he’s a strange old codger altogether. Some even think that he’s grumpy. But as his grandson grows up, he comes to understand why Grandad does strange things like refusing to give up his silly trousers. The child reader of this thought-provoking story will learn that quiet heroism can be more effective than a thousand grand gestures.