Spanish-language media: Send advance copies to the following publications: El Nuevo Herald, La Opinion, El Diario La Prensa, El Especialito, La Voz de Houston, Impacto USA, La Raza, South Florida Sun - El Sentinel, Semana News, Orlando El Sentinel, Hoy Los Angeles, among many others Trade: Publisher's Weekly, Booklist, Kirkus, Library Journal, Foreword Online: ElDiarioNY.com, ElNuevoHerald.com, LAOpinion.com, Unvision.com, Telemundo.com Publicity and promotion in conjunction with the authors' speaking engagements Promotion via social media: Haymarket Books has nearly 30k Facebook fans, 15k Twitter followers, and 1k Instagram followers Follow up with contacts made through English edition in unions with high Spanish-speaking membership

Workers in the United States have a rich tradition of fighting back and achieving previously unthinkable gains, from the weekend, to healthcare, to the right to organize a union. Sharon Smith shows that a return to the fighting traditions of US labor history, with an emphasis on rank-and-file strategies for change, can turn around the labor movement. Fuego Subterráneo brings working-class history to light and reveals its lessons for today. Sharon Smith is the author of Women and Socialism: Class, Race, and Capital.