Publisher Marketing

Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)

Email campaign to minimum 340K Entrepreneur subscribers

Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)

Book excerpts shared on Entrepreneur.com to showcase the each of the chapter’s content with inclusion of CTA to buy the book at the retailers

Book cover and text links within related articles and channels on Entrepreneur.com

Content campaigns shared via Entrepreneur’s social networks, which total 11.7 million engaged

Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts

Instagram spotlight campaign featuring case studies in the book
Author Marketing

Book launch and six-month promotion plan coincide with author's peak page hit months. Author's site averages 2M hits each month between April and September. Author's promotion will include:

Promotion to author's 65,000 weekly newsletter subscribers

Advertising and book excerpts in his client -specific newsletter "The Direct Response Letter"

Cross promotion in his affiliate network of joint venture partners with combined e-mail opt-in lists that reach 1M+ active consumers

Promotion to author's 3,500 first-level LinkedIn connections, 4,600 Facebook friends and 6,400 Twitter followers

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