"Sneak peek" appearance at 2016 Winter Institute, w/ samples in galley room National review copy mailing = 500+ copies to US media / bloggers / influencers Heavy focus on NPR / TV broadcast media; pitching as perfect Christmas story that satisfies low-, middle-, and high-brow tastes Seth-designed posters for distribution to bookstores Promotion targeting niche markets (Seth collectors, comic stores, gift stores)

While engrossed in an account of the death of a student obsessed with his own hair, a man leans down to absently pet his dog--oblivious of the true nature of the creature crouching beside him. This classic ghost story by M.R. James is a spooky holiday delight.