Moves the argument from the "why" of corporate social responsibility (CSR) to the "how" and beyond. "... the first book I read on CSR on becoming a minister ... it is one of the most important and influential books on corporate responsibility ... it cuts through the wooliness." Nigel Griffiths, MP, Minister with Responsibility for CSR, UK

This practical guide is designed to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations, and help them identify and prioritize between subsequent options and resulting business opportunities