Change. How Change Happens
Паперова книга | Код товару 1159793
Автор
Деймон Сентола
Видавництво
John Murray
Мова
Англійська
Рік видання
2021
Кількість сторінок
352
Ілюстрації
Немає ілюстрацій
Формат
162x238 мм
Палітурка
Тверда

Усе про книжку Change. How Change Happens

 A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of Contagious

 

  • How did movements like the Arab Spring and Black Lives Matter take off when they did?
  • How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?
  • Why did Twitter take hold while Google+ has failed?
  • What surprising lessons can we learn from Covid 19?


 From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it's time to think differently about how change works.

 Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils over a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

 Change shows that beliefs and behaviours are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex and much more interesting. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples, Change presents a paradigm-shifting new science for understanding what drives change, recognising our blind spots and how we can change the world around us.

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Характеристики
Автор
Деймон Сентола
Видавництво
John Murray
Мова
Англійська
Рік видання
2021
Кількість сторінок
352
Ілюстрації
Немає ілюстрацій
Формат
162x238 мм
Палітурка
Тверда
Рецензії
Купити - Change. How Change Happens
Change. How Change Happens
1 269 грн
Відправлення з
23.09.2022
 

Рецензії Change. How Change Happens

 
Характеристики Change. How Change Happens
Автор
Деймон Сентола
Видавництво
John Murray
Мова
Англійська
Рік видання
2021
Кількість сторінок
352
Ілюстрації
Немає ілюстрацій
Формат
162x238 мм
Палітурка
Тверда
Папір
Офсетний
ISBN
9781529373363
Тип
Паперова