A collection of insights, guidance and secrets to success from the world's top CEOs

Since 2015 the BBC has been asking CEOs and founders a simple question: ‘What’s the advice you wish you had when you started out?’ This book is the culmination of their insights, expertise, and secrets to success. It’s wisdom that can help anyone, from budding entrepreneurs to career climbers. Drawing on original interviews from the CEO Secrets series, conducted by Dougal Shaw, this book covers a range of sectors, from tech and economics to fashion and hospitality. It contains unparalleled insights on overcoming the many challenges facing entrepreneurs, providing guidance and motivation from both leaders of well-known international firms, like Airbnb, LinkedIn, Tinder, and Mumsnet, as well as smaller start-ups breaking through. If you’ve ever dreamed of starting your own company, or perhaps already run a business but want to become a better leader, then this is the book for you.