Книга Bridge Builders: How Superb Communicators Get What They Want in Business and in Life
Communication is the foundation of human connection---the most powerful tool we possess. How we choose to communicate determines the difference between success and failure---in all our endeavors. BRIDGE BUILDERS gives you the strategies you need to connect to the hearts and minds of your audiences in order to achieve your dreams and objectives.
BRIDGE BUILDERS starts with a compelling parable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. Both the fable and the principles that follow are about the power of crafting compelling messages through the eyes of our audience.
Daniel Reed Jr. has inherited the position of CEO of BeyondYou, Inc., his legendary father’s successful Silicon Valley tech company. Commonplace communication has stifled Daniel’s past success. Before his death, Daniel’s father cast a vision for his son as an influential Bridge Builder who will lead BeyondYou to a new future. Will Daniel learn to let go of the familiar, mediocre communication and learn how to build bridges to the hearts and minds of his board---and his wife?
You have a story to tell. You have a product, service, idea, or vision to sell---at home, at school, at church, or at work. Your communication is the most powerful tool you possess---but do you know how to use it?
How we choose to communicate determines the difference between success and failure---in all of our endeavors. "Bridge Builders" gives you the strategic tools you need to connect to the hearts and minds of your audiences and achieve the objectives that are important to you.
"Bridge Builders" is a compelling fable of self-discovery about Daniel Reed’s journey from ordinary communicator to inspirational Bridge Builder. It’s about the power of crafting messages through the eyes of our audience. It’s about learning to craft our message differently as others’ needs become the impetus behind our message.
No matter who you are or what you do, incorporating key Bridge Builder principles and best practices will revitalize your vision for the way you connect with people: Who is my audience? What do they care about? What obstacles will they present and why? How can I invite input?