Promotion targeting Chinese literature and literature in translation Promotion and advertising at the Association of Asian Studies Conference and American Translators Association Partnering with various China-related organizations across the US for giveaways and advertising. (China Institute, Confucius Institute.) Galleys/e-galleys (100+ copies) to library media outlets, national media outlets, trade publications, and audience-focused websites and reviewers. (New York Times, LA Times, The New Yorker, Book Riot, Booklist, BookPage, Foreword, Kirkus, Library Journal, NPR, Publishers Weekly, SF Chronicle, Shelf Awareness, and many more.) Digital review copies on Edelweiss and Netgalley Translator is very active and is an Associate Professor of Chinese at San Francisco State University. Planning to set up interviews with translator who can also speak about author beyond just translation. He is close with Author's daughter.  Pursue endorsements from well-known China educators and journalists Special academic outreach to students and scholars in Chinese Studies departments Direct mailings and newsletter advertising to Chinese-language programs at the high school, middle school, and college levels

Xu Xu 徐訏 (1908-1980) was one of the most widely read Chinese authors of the 1930s to 1960s. His popular urban gothic tales, his exotic spy fiction, and his quasi-existentialist love stories full of nostalgia and melancholy offer today’s readers an unusual glimpse into China’s turbulent twentieth century.

These translations--spanning a period of some thirty years, from 1937 until 1965--bring to life some of Xu Xu’s most representative short fictions from prewar Shanghai and postwar Hong Kong and Taiwan.

The Afterword illustrates that Xu Xu’s idealistic tendencies in defiance of the politicization of art exemplify his affinity with European romanticism and link his work to a global literary modernity.