Average Joe’s Story tells Average Joe’s journey in real time starting from the lowest point, and gradually building success or failure over time. Average Joe’s Story introduces Average Joe to the audience, lays out the events that shaped his psyche, and provides insight from a collection of successful and interesting people who illustrate the framework for confidence. Average Joe’s Story is appealing to the reader because it approaches some of the same old material from an entirely different perspective relying purely on stories as opposed to dry facts and figures.