The purpose of this book is to enable you to rock social media. We assume that you are familiar with the basics and that you want to use social media for business, either for yourself or an organization.

To make our perspective clear, Peg and I are in the trenches of social media, not in a 'war room' back at headquarters. We acquired our knowledge through experimentation and diligence, not pontification, sophistry, and conference attendance.

There are more than one hundred tips in this book. You don't need to do every one right away or even ever, so take a deep breath. But there is nothing in this book that isn't tactical and practical, because that's the kind of people we are.