The classic work of the human potential movement that has sold 30 million copies worldwide

The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.

"The self-help classic" - Independent

"All about the science of our thoughts and how they can be measured" - Daily Express

"Psycho-Cybernetics has sold in its millions because it provides a scientific rationale for dream fulfilment ... the perfect self-help book for a technical culture" - 50 Self-Help Classics

"Before the mind can work efficiently, we must develop our perception of the outcomes we expect to reach. Maxwell Maltz calls this Psycho-Cybernetics; when the mind has a defined target it can focus and direct and refocus and redirect until it reaches its intended goal" - Unlimited Power

"PRAISE FOR MAXWELL MALTZ" - :

"Maltz is the man who popularised the notion of the self-image. He's far wiser and more profound than those who came after. This is a deeply insightful and classic book about your inner game" - Entrepeneur.com

"In 1960, surgeon Dr Maxwell Maltz discovered that unless the patient also worked on their self-identity and developed their feelings of self-worth, surgery would be useless, concluding that what was really needed was plastic surgery for the mind.In other words, unless we believe in ourselves, our performance in any field (and our self-respect) will be low.Since then, countless studies have been done that corroborate Dr Maltz's findings ... If we can create a ritual of talking to ourselves in a supportive, positive manner, then our self-belief will indeed strengthen" - Forbes