"Adam Alter has collected the most wonderfully strange and surprising nuggest of recent psychological research in one book. I guarantee you'll want to share the incredible anecdotes in Drunk Tank Pink with friends." -- Joshua Foer - author of Moonwalking with Einstein "You'll laugh, you'll gasp, you'll shake your head in disbelief as Alter shows you that we are all, to some degree, balls in a giant pinball machine. If you want to regain some control of your destiny, read this delightful book." Jonathan Haidt - author of The Righteous Mind
'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.
- Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
- We're more likely to be critical if we write in red rather than green biro
- Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
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'The best science book I've read all year...really provocative.'
" - New York Times
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" A fantastic introduction to the wealth of weird and wonderful psychology research that is out there."
" - Focus magazine
