Focus on connecting with men and women golfers aged 50+, particularly semi-retired and retired professionals/business people with chronic back pain and mobility issues
Work with Fred Couples or other Senior Tour players or golfing celebrities that have back issues
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Target media including Golf Channel, Golf Business News, Golf Now, Golf Digest, Golf Week, Women’s Golf LPGA News and Lessons, PGA Champions Tour, Golf Monthly
Grow email list and continue distributing e-newsletter
Speak at workshops, conferences, webinars, and online summits
Use Facebook following (10K+ followers) and develop presence on other platforms
Run Facebook ads campaigns to Australia, United Kingdom and Ireland
Your Best Golf Begins After 50 helps middle aged golfers continue to play their best golf and stay healthy as they age.
Your Best Golf Begins After 50 offers a unique approach for golfers who feel their technique is changing, becoming more inconsistent as they age, and have persistent aches and pains. This approach integrates body health, mindset, mobility, and technique into one easy, simple to use system so they can play their best golf today and every day. The goal is to help middle aged golfers understand the body-swing connection, how this impacts their golf, and how this can be used to also improve their health. Your Best Golf Begins After 50 gives them a system and method to play their best golf as they age and stay healthy. It is targeted to middle aged golfers, but golfers of all ages can enjoy and benefit from this approach.
