Natalie lives a traditional lifestyle – and has the social media accounts to prove it. Her charming farmhouse on her working ranch is artfully cluttered, her husband is a handsome cowboy, her homemade sourdough boules are each more beautiful than the last. So what if there are nannies and producers and industrial-grade ovens behind the scenes? What Natalie’s followers don’t know won’t hurt them.

Then, one morning, Natalie wakes up in a strange, horrible version of reality. Her home, her husband, her children—they’re all familiar, but something’s off. Is this a hoax? A reality show? A test from God? Natalie knows just two things for sure: this isn't her perfect life, and she must escape, by any means possible.