A step-by-step introduction to the concepts of user experience design, written for those with no prior experience in the area and ideal for an introductory class.

Applicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and methods to apply when designing for the user experience. Covering essential topics from user research and experience design to aesthetics, standards and prototyping, User Experience Design explains why user-centered methods are now essential to ensuring the success of a wide range of design projects. This second edition includes important new topics including; digital service standards, onboarding and scenario mapping. There are now 12 hands-on activities designed to help you start exploring basic UX tasks such as visualising the user journey and recognising user interface patterns. Filled with straightforward explanations and examples from around the world, this book is an essential primer for students and non-designers needing an introduction to contemporary UX thinking and common approaches. Designed specifically for newcomers to UX Design, the companion website offers extra material for hands-on activities, templates, industry interviews, contributor notes and sources of guidance for those seeking to start a career in the industry.

"Gavin and Peter offer fundamental and practical insights into design thinking for those of us passionate about crafting experiences for people." - Daniel Yates, Product Designer at ThoughtWorks, Australia

"The authors do a great job at breaking down the core parts of UX and making them easily digestible. A worthy addition to the bookshelf of anyone looking to break into the field of UX." - Chris Gibbons, Principal UX Developer at Auto Trader, UK