• Print and digital publicity targeting the New Yorker, Paris Review, NPR, New York Times, Bookforum, New York Review of Books, London Review of Books, LARB, Literary Hub
• Campaign highlighting a new entry in the Dalkey Archive Essentials series
• New introduction from recognized writer
• Marketing highlighting author’s past praise and awards
• Targeted bookseller mailing
• Virtual and in-person events centered on book’s importance, author’s legacy
• Promotion on publisher’s website and social media; promotion via e-newsletters to booksellers, reviewers

While living in exile in Berlin, the formidable literary critic Viktor Shklovsky fell in love with Elsa Triolet. He fell into the habit of sending Elsa several letters a day, a situation she accepted under one condition: he was forbidden to write about love. Zoo, or Letters Not about Love is an epistolary novel born of this constraint, and although the brilliant and playful letters contained here cover everything from observations about contemporary German and Russian life to theories of art and literature, nonetheless every one of them is indirectly dedicated to the one topic they are all required to avoid: their author's own unrequited love.