Halloween tie-in: Book will be pitched with a Halloween hook to media, and the offer of excerpts or the ability to have an interview with a genuine witch or cook recipes from her spell book, learn her witchy secrets, etc. Author is also a talented writer who can pen thoughtful op-eds and an excellent speaker who will connect with viewers and listeners.

Media will include general interest, women’s, spirituality, and New York-based. Outlets to include the likes of the Brian Lehrer Show, the new in paperback column in Entertainment Weekly, the New York Times Magazine, the Chicago Tribune, the Washington Post, Gothamist, HuffPost Women, Pop Culture Happy Hour, Splendid Table, KCRW’s Good Food, Vice, Buzzfeed, Elle, and New York magazine.

Trade media outreach to the likes of Publisher’s Weekly, Kirkus, Library Journal, ALA Booklist, and Shelf Awareness.

Targeted digital advertising with SEO keywords tied to words like Wicca, witchcraft, and Halloween.

Book clubs pitch through libraries, blogs, YouTube book clubs, and more, especially women’s book clubs.

Proven retailer interest: Amazon selected the ebook edition of Witch, Please for a Kindle Monthly Deal for May 2021—indicative of the interest retailers recognize this title can garner. 

A touching and thought-provoking account of how a woman explored a spectrum of religions—ancient and new—and ended up, unexpectedly, becoming a bona fide witch—plus a celebration of modern Wicca and witchcraft, spell books, broomsticks, holiday recipes and recipes for the changing of the seasons, and much more. Misty Bell Stiers set out on a spiritual path to find a faith that worked for her, and accidentally became a witch. She knew the Bible well, and got to know the Torah and Koran. She studied Eastern philosophies, even the stories of the Egyptians and Greeks. Finally, after overcoming an immediate prejudice ("Um, no," she writes as her initial reaction), she found Wicca. Witch, Please reveals what makes the mysterious religion of Wicca so desirable for more than a million Americans. In her witty, direct, and heartfelt text, Misty explores spirituality, perseverance, and finding oneself. She shares what Wicca means to her and what defines her as a witch; what she uses her spell book, cauldron, and broomstick for; the significance of Wiccan holidays, many about new beginnings; the surprising history of Wicca; and what kinds of witches there are. She also shares how in her busy New York City life, as a mother and a creative director, her faith grounds and sustains her. Her uplifting, you-too-can-find-what-works-for-you voice speaks like a best friend: relatable, honest, and encouraging. This unusual and beautifully written memoir explores what it's like to be a modern-day witch, and how it's changed Misty's outlook on life. It's candid, but it's also threaded with magic and has a warming, lightheartedness to it. Bewitching original drawings by Misty are throughout, and Misty even shares ten original recipes for her Wiccan holiday treats (including the likes of her cinnamon rolls and roasted garlic rosemary bread, sprinkled with magic and seasoned with love, laughter, and healing).