Social media, without a doubt, has changed the digital landscape forever as well as the way companies and brands market to prospects and customers. However, most people and businesses look at social media as something they “do”, not something they “become”. In other words, they are not social by nature and simply look at it as another distribution channel for their traditional “push marketing”, impression-driven methods. The problem is that with social media, for the first time ever, the message is controlled by the audience who gets to choose which companies they want to do business with. Reputations are made and destroyed in minutes, not years. To be successful companies must commit to establishing personal relationship based on their authentic selves. It sounds easy, but it is, in fact, quiet difficult to determine exactly what that corporate personality is and how to capture that in social media. "Will the Real You Please Stand Up" helps people and companies do exactly that.

Social media goes from being an interesting diversion to a powerhouse, game changing marketing tool when you mix in the key missing ingredient, authenticity, and harness the power of the personal connection.

Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies.

With so much competition it is difficult to stand out through the noise. In “Will the Real You Please Stand Up”, leading social media expert Kim Garst shares with you the tips, tricks and techniques that have helped her rise to, and stay at the top of the social media world. However, this is NOT a “how to” book on social media. It is something much more powerful. It is a guided journey to discovering the most unstoppable force in nature, something which you already have but just don’t know how to harness and unleash…