• *Lead title marketing and publicity campaign*
• Consumer and Trade key reviewer printed ARC and DRC mailing
• NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
• Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; "Club Wild Outside" original artwork membership cards and badges for customers; finished book mailing; promotion through Annick e-newsletters; Trade and regional association advertising
• Librarian and teacher outreach, including promotion at ALA MW, OLA, TLA, SLJ Middle Grade Magic; activity sheets and programming ideas; contesting and more in Annick teacher-librarian newsletter; Library advertising; activity sheets and programming ideas
• National print and online publicity campaign with Cdn and US-based freelance publicists targeting parent, outdoors, generalist, and homeschooler media (interviews, excerpts, reviews, roundups in magazines, radio, TV); bookstagrammers, bloggers, YouTubers
• Consumer outreach with "Club Wild Outside" social media campaign and virtual programming including "Hey There Kids" YouTuber-style author video for kids; book trailer; book launch events; activity sheets
• Presales consumer giveaway contesting, 1/25 - 1/31
• Preorder campaign supported by consumer advertising, Feb 1 - Feb 7
• Cross-promotion via author's highly engaged social accounts (YT: 250K subs; FB: 200K subs; IG: 67K followers; TW: 95K followers)
• Cross-promotion with PBS stations airing Wild Harvest and Surviving Disasters mini series (air date: March 2021)
• Pitch for cross-promotion with prominent national outdoors organizations (Scouts, Girl Guides, WWF, more)
• Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more

Join TV’s Survivorman on twelve edge-of-your-seat adventures as he proves anyone can be an outdoor explorer.

From surviving a frigid night in northern Canada to munching on grubs in the Australian Outback, Les Stroud’s passion for the outdoors has driven him to some of the planet’s most remote and beautiful locations. In Wild Outside, he invites readers into his world of wilderness adventures with fast-paced
stories, nature facts, and practical advice for spending time outside. Featuring kid-friendly activities and tips like how to safely observe wildlife, Stroud shows readers that adventure awaits everywhere—whether in a jungle or a city park. Andrew P. Barr’s dramatic illustrations amp up the excitement alongside photos of Survivorman’s adventures.