This timely, comprehensive study examines how racism manifests online and highlights the antiracist tactics rising to oppose it
 
From cell phone footage of police killing unarmed Black people to leaked racist messages and even comments from friends and family on social media, online communication exposes how racism operates in a world that pretends to be colorblind. In When the Hood Comes Off, Rob Eschmann blends rigorous research and engaging personal narrative to examine the effects of online racism on communities of color and society, and the unexpected ways that digital technologies enable innovative everyday tools of antiracist resistance.
 
Drawing on a wealth of data, including interviews with students of Color around the country and analyses of millions of social media posts over the past decade, Eschmann investigates the influence of online communication on face-to-face interactions. When the Hood Comes Off highlights the power of the internet as an organizing tool, and shows that online racism can be a profound wake-up call. How will we respond?

"There’s a lot not to like about social media, some of which Eschmann explores in a discussion of a Facebook page that invites anonymous postings about race, among other topics, that seems to be a magnet for hate. . . . [Yet] Eschmann’s book reveals that there are opportunities for social media to be beneficial to people experiencing marginalization." - Everyday Sociology

"The book makes a timely and relevant contribution both to the study of the societal impacts of masked racist ideologies widely fostered on social media and ways to resist this worrisome social phenomenon." - Ethnic and Racial Studies

"“Eschmann’s enthusiasm for using online and real-world strategies to dismantle racism is infectious and captivating. His voice, or perhaps his presence on the page, provides an intimate invitation for readers to follow him into his lab, to a local protest, and as he analyzes theories and texts. He motivates readers to join him to get to work and get busy dismantling racism.”" - CHOICE