• A eDM to purchase the book will be sent out to Ethicool's database of more than 100,000 customers in the US and globally

• A targeted eDM to previous customers who bought When Grandma Was the Moon will be sent out as well  

• Paid and organic social media promotion to Ethicool's followers 

• Multiple reviews by well-known book reviewers on Instagram 

• Book submitted for review to the School Library Journal 

• Author read-aloud available on YouTube, will be shared widely

• Author interview available via publisher websit

• Book sent to the Duchess of York to feature on 'Storytime with Fergie and Friends'.

When Grandpa leaves, where does he go? This raw and comforting book will bring a tear to your eye for all the right reasons. An essential book for anyone with grandparents.

Gazing from an elevated window above the cityscape, a child stares into the warmly-lit windows of their neighbouring apartments. Anchored above the rows of civilisation is the wise but weathered stare of the moon. Is their Grandpa up there? Indeed, he is, and little ones will let their imagination take flight as they wander through the endearing world that their precious grandparent calls home.

Poetic, raw and heartfelt, When Grandpa Was the Moon helps little ones everywhere understand that a loved one may be gone, but they're still here in many ways.