• National media campaign, including TV, radio, and podcast interviews
• National print and online campaign, including reviews, features, author interviews
• Author readings and events
• Extensive social media campaign, including wide influencer galley mailing to generate social media buzz
• National consumer advertising campaign at publication
• Extensive library and school marketing
• Bookstore campaign, including signed copies, readings, and display materials

His style was iconic, and vintage ‘80s: aviator goggles, Jheri curls, neck roll, boxy pads. For the first time, Dickerson is telling his story. And he’s not holding anything back.

Eric Dickerson is the greatest player in Los Angeles Rams history and the NFL’s single season record holder for most rushing yards. In 2019, Dickerson was named to the National Football League’s 100th Anniversary All-Time Team. With an elegant upright running style that produced some of football’s most-watched highlights, it was said he was so smooth you couldn’t hear his pads clack as he glided past you.

But during his Hall of Fame career, his greatness was often overshadowed by his contentious disputes with Rams management about his contract. In the pre-free agency era, tensions over his exploitative contract often overshadowed his accomplishments. What’s his problem? went the familiar refrain from the media. Can’t he just shut up and run?

It’s time to reexamine how Eric Dickerson was portrayed. 

Watch My Smoke includes sixteen photographs